Self assessment is very important.  It needs to be a daily part of your life, and I can highly recommend it.


I am only responsible for my own thoughts, feelings and actions.  No one can make me feel anyway, only I can, so therefore self-assessment is paramount in your life if you are trying to rid yourself of the oogies.


Today I want to talk about personal branding.


If personal branding for you is exhausting, soul destroying or irritating in any way…. you are doing it wrong.

Personal Branding Recipe


1. Authenticity
2. Teflon (thanks to @VincentWright for the prompt)


Kept fresh in your heart, it will be available at a moments notice and will never rot.  Mix frequently with every communication you have.  Stores easily, no glad wrap required or freezing.


When you are operating from a place of authenticity, then people that come into your life will be looking for what you’ve got to offer.  When they don’t want it anymore they will leave.



If someone takes you to task for something that is authentically you, then that’s when you get all zen on their arse, by firstly listening or reading what they have to say.  Don’t switch off or have your response ready before they’ve finished their sentence.  


Then, respond with the most heart felt and loving response possible. 


“I hear what you are saying, and understand where you are coming from….” then you can provide a short response that honours their opinion, but without missing a step in your walk of authenticity. 


Don’t forget too to sit with what the person has said, because there very well might be something to learn from their response.


End of the day, being authentic will not be exhausting, it will be exhilarating and give you so much energy and happiness.


Let me know if you’ve had someone shoot you down for something and I’ll help you to understand it if you’d like some insight to a fear or love response.


Have a great 1st of July!