Why three years was all it took... - Amanda Foy

Why three years was all it took…

I have been asking where I fit in the bigger picture since I was 16.  It wasn’t until I was 26, divorced and cleaned out by the first husband that I decided to  save enough money for an airfare to the UK to go and spend some time with an Uncle I’d never known, that I finally got the clarity of where I fit in…on the family front anyway. 

Two years of existing in another country with only myself to answer to and for, a defining few weekend visits to the Uncle’s home in Wiltshire, and a relationship with a man that in a big picture was brief, but changed everything and I was well on my way to waking up to myself.

Fast forward to 2009 and the GFC lands and the job that I was adamant about  growing in for at least 10 to 15 years, was made redundant and I was again looking at the opportunity and asking “what do I want to be when I grow up?”

My own boss.

I hadn’t completely got into my life with the Remote Reiki, though I was building my confidence with it as the weeks and months passed. 

I knew I was good at the marketing and communications.  I got a global brand to move away from pictures of slabs of meat, to grasp the concept of the people behind the logo and to build awareness about how many lives are enhanced through a multi-billion dollar business run by a family of six children extending their father’s legacy.

I knew that the GFC meant that companies could use contractors instead of having a full time employee and all the additional costs that entails, so my new business was not only groovy it was clever!

I chose the city we’d moved to in 2004 because I had a very fine self esteem knowing what I was capable of and the experience I would bring to the region, and having done my research, knew that there was only one business that could be deemed competition but what more aligned with the graphic communication while I was strategy and social media. 

What I didn’t research was the attitude in the city for ‘new comers’.

One hit, trip, fall after another over the last three years.  I kept getting up, dusting myself off and sticking with it.  I had it firmly planted in my mind how many businesses fail within six months, within 12 months, within 18 months and on October 2, 2012 I hit three years.  If I wrote down all the situations that befell me over the last three years you’d look at me like I’d just escaped from a mental health facility and I forgot to put my undies on on the way out.

The last incident only occurred two months ago, but it concreted in my mind that I was not on purpose and that I was still, after three years, saying yes to things for all the wrong reasons.

So, what did I do, I said “Enough is Enough!” and I decided that I would just focus on my Reiki and keep working in the background of the Goddess Imperative, building that brand globally with my Goddess in awesomeness Juli in the US.  

Happy sigh…and if you read three blogs ago, you’ll read what happened.

End week two of focusing on Reiki and what happens, the communications and social media side of my business started to pick up again.  

UNIVERSE….am I meant to be saying no to these things?  What are you doing to me??

Then another win on the Goddess Imperative.  Then another win on the Remote Reiki.  Then another win on the Communications.

Common denominator one, Amanda.  Common denominator two, things happen in three’s. 

My dead people very kindly pointed out that the three things I love the most and am the greatest at still existed and they form a triangle.  No matter which way you flick the triangle, one always points up and the other two support it while it’s pointing up.  

So I stopped asking where I fit in.  

I was finally on purpose and in my utmost happy place.  I’ve made some decisions, which is where I finally worked out what I was supposed to say no to. 

These no’s have been said and what a relief!

My yes was to make peace with the fact that while my strengths come in three’s, they all add up to one point of focus.  

Making things better through communication.  

On day three of the third year in business, my purpose, positioning statement and commitment to what I love doing the most came to me, with ease and with conviction.

I am Amanda Foy. I specialise in communications from the inside out.

The only page on my website which has never been updated in three years?  

The beliefs.

“As within, so without. As above, so below.”

So my message to you today is, DO NOT GIVE UP on your dream.  The Universe will put up very definitive stop signs for you if you are going off purpose.  Some might cost you a shit load of money, time and effort, but if you are honest, you didn’t listen to the Universe in the first place. 

Responsibility and “I’ll listen better next time” is all you can do.



  1. That’s awesome! I love triangles by the way. I think it’s brilliant you have found a way to do all that you love, and are listening and taking notice of the sign posts. I think there something in the air at the moment that is forcing us to see what is no longer serving us, and move in the right direction. It just so happens yours is a blend of these things. That’s pretty cool!

    • Thank you Krishna! Making peace with it, has finally seen my human settle down and stop trying to force the focus.

  2. Hmmm, so you got it right and centered. Cool!

  3. I really resonate with what you’ve said here Amanda and have spent a long long time trying to figure out my purpose. It’s all about building blocks for me, one by one. As Krishna said, there’s definitely change in the air BIG time! Jeanne

    • It’ll come Jeanne πŸ™‚ I also just remembered I’d been gobbing some Earth drops from Maggie Landman – which is the essence to I AM. πŸ™‚

  4. Seeing what is in the corners of my triangle is doing my head in. Blogging with Embrace Ordinary is one corner that is thriving and i love it, letting the other two corners form and blossom would be great if i had any idea of what to plant there.
    I love your ebb and flow within your triangle, letting every corner have it’s moments and knowing you are the constant between all 3.

    • That’s it in one Jenni. When I made peace with that, it brought peace.

  5. A quick note with a HUGE congratulations. What an insight. Ann-Mhayra x

  6. Love your work Amanda… and I know exactly where you’re coming from. With a biz that’s struggling to get even crawling, I’ve started doing the readings and rune work… that goes really well and helps people, but monetising that is turning out to be a challenge πŸ™‚

    So I ask the Universe what I need to focus on, give me a sign please… and it comes up with the building biol stuff. Which is cool, but doesn’t have the funky sexy runes in it. Lol. And so am I supposed to be doing that? Am I supposed to get more spiritual? Am I supposed to do project work? I’m so confused!!

    So I’m letting go and doing whatever takes my fancy at the time and hopefully I’ll drift into the right stream eventually. Hopefully if there’s a waterfall it’ll be a gentle one. πŸ™‚

    Good to know your triangles are working out well. πŸ˜€

    • Yep, hand it over to the Universe. All you can do.

  7. I got a lot from this post, Amanda. I’ve been working from the outside instead of the inside. I need to get in touch inside before going anywhere else. Thanks for this post.

    • Great Maureen. Yes, get that heart space during on all cylinders. πŸ™‚

  8. “No matter which way you flick the triangle, one always points up and the other two support it while it’s pointing up” I love that!!!! Going to create my own Triangle to play with now. I WONT GIVE UP! Promise πŸ™‚ Thank you for a very uplifting post.

    • Good girl Kama. You have a big job this time around. You are on purpose and so close to the Golden pot. Just keep swimming. πŸ™‚

  9. Anonymous

    Oh it makes me feel all walm and fuzzy inside and inspired to go forth and get thine kaka together!!! Thank you Miss Foy for putting your heart out there. kaz

    • thine kaka will love you for it xx

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